ICP at GITEX
The Challenge
ICP (Federal Authority for Identity and Citizenship) at GITEX Global 2022 had to demo the UAE's future immigration processes to a tech crowd. Needed to show complex stuff like smart passages and regs in a way that felt simple and future-proof, without boring booth vibes or confusing flows.
The Concept & Tech
Object recognition tables let folks scan items to see immigration steps. Smart Passage sim with facial rec demo. Touch & Throw for ICT info games. Interactive touch screens walked through new initiatives. Tied it all to make the journey clear and hands-on. As an event technology & experiential activations, we made GITEX stands pop with tech that explains services easily. Handles expo rush, gets pros excited.