IQ Real Estate at Cityscape Global
The Challenge
Real estate events in the middle east can be very competitive, brands will have a lot of high-networth potential investors, but in the fast pace events, who would take a pause to the particular stand build up and gain information? So, to make things interesting and pause worthy, we had to weave tech with real estate for real experience. A brochure cannot be enough to showcase your future plans to your investors. IQ needed a smart event buildup that connects and provides active engagement to the potential investors.
The Concept & Tech
Our team at Rayqube built an immersive experience for investors to see the sequences of properties in the pipeline. A dynamic experience with the launch of building in sequence from floorplans, views of the surrounding, amenities for the modern lifestyle, and feeling of living the particular property. Such realistic visuals gave investors a highlight of the skyline, and vibe of the community. The etch was the backbone for the success of the entire event. We made real estate transforming with tech and immersive design execution for the potential investors.