PepsiCo at FIFA Fanzone
The Challenge
PepsiCo needed to stand out at FIFA fan zones packed with fans, showing off new and popular products without blending into the noise. Wanted innovative business solutions that generated real engagement that got people interacting with the brand during the match hype, not just glances.
The Concept & Tech
Pepsi photobooth for instant branded pics and shares, plus a vending machine with RFID for object recognition. Scan the Pepsi can and the screen shows the can contents, brand history, and fun facts. Vending dispensed with engagement hooks, tying into football energy for that unique fan experience. We craft event dashboards, fan-zone hits that make products pop with simple tech like RFID and photo ops. Nails high-energy crowds in Dubai spots.