PepsiCo Object Recognition Activation
The Challenge
PepsiCo needed something better than plain displays of their main products. They did not want visitors to just glance and move on. That’s when we suggested sensor based interactions that made people take a pause, touch the products, and learn a bit about Pepsi's story and the brand. This made it interactive and helped to stay in the hearts of the prospects.
The Concept & Tech
We put RFID on the Pepsi cans so when one scans, the content will pop right away on the big screen. With the added sensors for when prospects picked up other items. A big screen in the middle looped all the products when nothing was happening, then jumped to specifics, like what's in the can, information about the particular product, and the video content of the same, and some fun facts, for whatever got scanned or lifted. We kept it simple, so it felt like the products were responding on their own. This experiential technology solution shows how we make your products do the work with easy tech. Handles busy events from start to finish, no glitches.